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1719
Village brewery serves the people of Lieshout and surrounding area.
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1764
Ambrosius Swinkels founds the family brewing dynasty by marrying Brigitta Morees.
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1776
The 13 American colonies sign the Declaration of Independence enshrining the right to Life, Liberty and the pursuit of Happiness.
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1876
Inventor Alexander Graham Bell pioneers telecommunications with the first patent for a working telephone.
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1903
Inventors and aviators Orville and WIlbur Wright make the first ever controlled powered flight.
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1914
Henry Ford revolutionises car production with the first affordable assembly line produced car - the Model T Ford - rolling off the line every 15 minutes.
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1924
Johannes Swinkels builds a new brewery with the technology to produce the lighter, purer 'pilsener' beer. The Bavaria brand is born.
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1937
A custom-built maltery enables Bavaria to ensure the consistently high quality of its premium beer.
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1947
At the stroke of midnight on August 14, India achieves its independence.
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1969
Man walks on the moon. Seeing the earth from orbit made one astronaut realise. "There is one world. We are all brothers."
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1970
Bavaria Beer starts to be exported on a large scale.
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1978
0.0% - the first non-alcoholic beer in the world - becomes internationally popular.
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1989
Another world first: after 'Glasnost' Russians are free to enjoy Bavaria, the first beer to be imported from the West.
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1989
The Berlin Wall is breached after nearly three decades, allowing free passage to East and West Germans.
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1990
Nelson Mandela gains his freedom after 27 years incarceration to be elected four years later as the President of South Africa.
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2010
The Tricoid Revolution begins. Bavaria is a global independent brand, now exporting to 120 countries, and positioned to command new markets across the world in the years to come.
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2010
The 19th FIFA World Cup was held in South Africa in 2010. We can say that Bavaria left a mark.